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As seen in GQ Magazine
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Was set up and founded by Daniel James owner of Something Else Hair Salon in Minehead Somerset (MR. Something Else), with more than 20 years in the hair industry he decided to develop his own range using all of his knowledge and experience.
The products are of the highest quality in the world of mens grooming.
In 2019 Chris Gayle, one of the top cricketers in the world joined the team as a partner as we prepare to go big!
Click the link below to watch our interview of how we met and are future plans for the brand.